Formula 1 legend Filipe Massa has renewed his brand ambassador agreement with Kaizen Gaming’s Betano, continuing a partnership that began in 2023. Since joining Betano, Massa has actively participated in brand activations, including guest racing experiences and appearances at the Copa América Cup Tour.
Continuing the Collaboration with Betano
Following a visit to Betano’s São Paulo office, where he met with company employees, Massa confirmed his commitment to the partnership by signing an extension. He will continue to engage in promotional activities and brand initiatives, strengthening Betano’s connection with motorsports and sports fans worldwide.
Commenting on the renewal, Massa stated:
“This is a very special relationship. I am proud to represent a brand that understands and values sports. Each event activation we have done together was created with one goal in mind: to create unforgettable moments for sports fans. It is a pleasure to continue this collaboration, and I’m looking forward to achieving more together in the coming years.”
Betano’s Expanding Sports Sponsorships
Betano has significantly increased its presence in global sports marketing. During the summer of 2024, the company launched 360° marketing campaigns for both the Copa América and Euro 2024 football tournaments. Additionally, Betano secured global sponsorship of the UEFA Europa & Conference Leagues until the 2026/27 season. More recently, the company appointed sports journalist Kate Tracey as a brand ambassador for the UK market.
A Partnership Built on Shared Values
Guilherme Figueiredo, Betano’s Country Manager for Brazil, emphasized the importance of the continued collaboration:
“Felipe Massa is more than an ambassador for Betano; he is a symbol of trust who shares our values and has an inspiring story. Renewing this partnership is part of our commitment to offering fans unique experiences and expanding our presence in Brazilian sports. Massa will also serve as our ambassador for responsible gaming and participate in social initiatives led by Betano.”
With this renewed partnership, Massa and Betano aim to create more engaging experiences for sports fans while promoting responsible gaming and community-driven initiatives.
